What is Pop Art?

Pop art is necessarily a style of modern art that draws inspiration from commercial and consumer aspects of everyday life, especially in the American culture. It emerged as a movement in the 1950s in Britain, and quickly spread out to the United States. Much of its roots can be traced back to the Cultural Revolution led by activists, thinkers, and artists who aimed to restructure a social order ruled by conformity. Pop art paintings tend to be focused on bold colours and realistic imagery and seem to not have much of a hidden meaning as and because pop artists don’t seem to apply traditional techniques of perspective to create an illusion of realism as in the case of different other art forms. Pop art imagery is generally included in advertising, mass media, comic books and in elements of popular culture like magazines, movies, food packaging, etc. Due to its widespread usage in commercial imagery, pop art is one of the most recognizable styles of modern art in today’s world.

Pop art is easily recognizable even to the common eye due to its usage of bright colors and recognizable imagery included in commercial items such as soup cans, road signs; pictures of celebrities and even brand names and logos are incorporated. This style of art is often characterized by humour that is mostly based on satire. Artists use their compositional liberties to make statements about current affairs, poke fun at fads and also to challenge the status quo. Pop art is generally produced in mass, hence artists engaged in the printmaking process produce prints in large quantities. Artists such as Andy Warhol used silk screen printing as a process to reproduce his work, while artists like Roy Lichtenstein used lithography (printing from a metal plate or stone) to achieve his signature style.

 American artist, Andy Warhol was a stalwart of this movement and during those times, his name had become synonymous with American pop art as he responded to the mass media culture of the 1960s. His work defines and reproduces many aspects of the movement, like an obsession with a celebrity, repetition of images as a signature style and the use of advertising as his subject matter. His silk screens of consumer and cultural icons such as Marilyn Monroe, Elizabeth Taylor, Brillo boxes and Campbell soup cans made him one of the most decorated artists of his generation. The original piece of his painting of Marilyn Monroe was sold in 1998 at a Sotheby’s auction for a price of $17,327,500. One of his contemporaries is Roy Lichtenstein who is known for his implementation of bold colours and bold outlines. His style referenced the comic books from which he derived much of his early source material. His famous painting “foot and hand” was sold for $14000 via Dane Fine Arts Auction in2018. Topics of social relevance such as awareness about homo-sexuality was also propagated through pop art, a fine example of it would be how Andy Warhol referenced his sexuality through his paintings of male nudes from the 1950s.

Changes in technology during the 1980s, 1990s have led to a renewed interest in personalized pop art.  Today’s contemporary pop art themes are more inclusive and supportive of conspicuous and snobbish consumer behavior and help in promotion of brand images that fuel individual indulgence among the rich. Today’s pop artists are creating art which easily grabs the attention of viewers towards the product that it is promoting and also leaves a long lasting impression. In today’s world where a consumer makes a buying decision in a few seconds, pop art is proving itself to be an effective marketing tool, once again.

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